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Articles tagged Dan Kennedy (19)

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The future is digital, of course — but in the present, the revenues generated by print are absolutely critical to supporting local newsrooms. So it makes sense to pay attention to print strategy.
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“A feisty newspaper owner who fights back in public? Bring it on. That’s certainly an improvement over the gray management style of the Times Company.”
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In this excerpt from The Wired City, Dan Kennedy examines how the New Haven Independent — one of the brightest stars of local online journalism — proved both its mettle and its distinctive take on the news when covering a major crime.
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Serving the public isn’t enough for journalism, the Northeastern University professor says. His new book The Wired City taught him that the public first has to be created, nurtured, and given a voice.
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BostonGlobe.com is increasing subscribers, and Boston.com is finding new ways to make money. But as buyers look at New England institution, how is it juggling its two-brand strategy?
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The author of “Rebuilding the News: Metropolitan Journalism in the Digital Age” talks about what he saw in Philadelphia as the business came tumbling down. Joshua Benton
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Is Michael Wolff right about Facebook, and is online advertising doomed to fail? If so, here are a few ways news organizations could prepare.
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The newspaper is encouraging reporters to jump into the comment threads of their own stories, not hide from them.
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Paywalls may become more popular in 2012; that doesn’t mean they’ll be enough to save a flailing industry. Dan Kennedy
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Don’t try too hard to please Twitter — and other lessons from The New York Times’ social media desk
The team that runs the Times’ Twitter accounts looked back on what they learned — what worked, what didn’t — from running @NYTimes in 2014.
728From explainers to sounds that make you go “Whoa!”: The 4 types of audio that people share
How can public radio make audio that breaks big on social media? A NPR experiment identified what makes a piece of audio go viral.
705Q&A: Amy O’Leary on eight years of navigating digital culture change at The New York Times
“In 2007, as digital people, we were expected to be 100 percent deferent to all traditional processes. We weren’t to bother reporters or encourage them to operate differently at all, because what they were doing was the very core of our journalism.”
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