Gawker Media’s web measurement of choice is shifting from pageviews to unique users. That’s a pretty big deal for an organization that led the charge in pageview obsession. Gawker founder Nick Denton explained the refocusing in a staff memo:
The target is called “US monthly uniques.” It represents a measure of each site’s domestic audience. This [...]

Gawker Media is unveiling an innovative and unruly twist on traditional reader forums this morning. The new feature, part of an otherwise modest redesign across the company’s nine blogs, could transform tag pages, typically little more than archives of old posts, into commenter free-for-alls and transparent tip lines.
Readers are now greeted with a text box [...]

Last month, Google News made a small and mysterious change to the way it displays some news sources: “We’re now visibly marking articles published on a news blog with a ‘(blog)’ label attached to the publication’s name,” Google explained, attributing the switch to user feedback. The label, a spokesman later told me, applies to any [...]

Eight months ago, Gawker Media publisher Nick Denton was predicting a 40-percent drop in U.S. advertising and paring back accordingly: He laid off 19 writers and, by selling some blogs and consolidating others, shrank his blogging empire from 13 titles to 9. Well, that dire forecast hasn’t quite come to pass — least of all [...]

With no live programming in the morning, MLB Network had to scramble to assemble its crew after the bombshell broke Feb. 7: Sports Illustrated’s Selena Roberts and David Epstein were reporting that Alex Rodriguez had tested positive for steroids in 2003 as a member of the Texas Rangers. But within a few hours, MLB Network [...]