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Articles tagged digital advertising (28)

Floodwatch, a new tool from the Office for Creative Research, is hoping it can collect enough data from users to help researchers answer questions around just how users are being targeted by ads online.
On the bright side, “nothing stimulates technological development like war.”
“One of the things you’ve seen across the marketplace for the last five years is a lot of companies are chasing the same kind of traffic from the same social distribution mechanisms…It’s not a recipe for producing a distinctive media brand.”
“That’s what we want to achieve with the embedded teams: Figure out what really works, and then if we nail it, we scale it.”