“We have a potential of six million readers. You may not convince all six million people to be your socios, but if you learn more about their interests, you can get closer.”
Can publishers find a sustainable business model this new age of Facebook/Apple/Snapchat/Twitter/Google distributed content? And is local news destined to be left behind?
With two major partnership moves, The Guardian’s Andrew Miller is trying to find a stronger position for premium publishers in a Google/Facebook-dominated world.
Doctor, Ken. "Newsonomics: The Guardian is trying to swing Google’s pendulum back to publishers." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 30 Apr. 2015. Web. 19 Apr. 2024.
APA
Doctor, K. (2015, Apr. 30). Newsonomics: The Guardian is trying to swing Google’s pendulum back to publishers. Nieman Journalism Lab. Retrieved April 19, 2024, from https://www.niemanlab.org/2015/04/newsonomics-the-guardian-is-trying-to-swing-googles-pendulum-back-to-publishers/
Chicago
Doctor, Ken. "Newsonomics: The Guardian is trying to swing Google’s pendulum back to publishers." Nieman Journalism Lab. Last modified April 30, 2015. Accessed April 19, 2024. https://www.niemanlab.org/2015/04/newsonomics-the-guardian-is-trying-to-swing-googles-pendulum-back-to-publishers/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2015/04/newsonomics-the-guardian-is-trying-to-swing-googles-pendulum-back-to-publishers/
| title = Newsonomics: The Guardian is trying to swing Google’s pendulum back to publishers
| last = Doctor
| first = Ken
| work = [[Nieman Journalism Lab]]
| date = 30 April 2015
| accessdate = 19 April 2024
| ref = {{harvid|Doctor|2015}}
}}
