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Articles tagged digital subscriptions (17)

“For the first time in the history of the company, and arguably for one of the first times in the history of legacy media, we have the beginnings of a fundamentally integrated approach.”
“When we started out, I’m sure a lot of people were worried about cannibalization, and people moving from print to digital, but that hasn’t really happened at all.”
The Globe is the latest paper trying to “once and for all break the stubborn rhythms of a print operation, allowing us to unabashedly pursue digital subscriptions.”
“The destination has become a very hard place to protect.”
It’s exploring how to get more people to care about local government, while trying to make enough money to build on the types of coverage that get residents interested and involved.
As the news site looks to subscription possibilities, BI Intelligence, the “little startup within a startup,” has collected about 5,000 paying subscribers and is eyeing opportunities outside the U.S.
Last year, the Canadian daily became the first North American paper to introduce per-article payments. It’s found fewer takers than expected, but they’re buying more on average.
“We all had a sense that something important was happening, but at the time there were actually very few users. So it was a bet on people getting online and buying more PCs.”
With a renewed focus on subscriptions, the Times believes it can double its digital revenue to $800 million in 2020.