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Articles tagged distributed content (41)

“We wanted to reach an audience we’re not reaching as well as we could.”
NowThis’s success with its short newsy clips and distributed content ambitions gave it a model worth emulating. Now it’s looking beyond the format as it invests in longform video, investigative journalism, and other original content.
On the bright side, “nothing stimulates technological development like war.”
Plus: Gimlet announces a new slate of shows, NPR focuses on internal talent development, and Audible puts one of its shows outside the paywall.
What Bob Dylan Tells Us About Journalism Innovation, In One Chart [VIDEO].
“One of the things you’ve seen across the marketplace for the last five years is a lot of companies are chasing the same kind of traffic from the same social distribution mechanisms…It’s not a recipe for producing a distinctive media brand.”
A dozen producers from BuzzFeed are working around the clock to curate the channel, with access to NBC footage.
“The destination has become a very hard place to protect.”