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Articles tagged Edison Research (13)

New reports look at the impact of AIR’s Localore Finding America project, which embedded independent producers at public media stations around the country.
Plus: The huge success of Missing Richard Simmons, windowing expands as a strategy, and The New York Times’ podcast-as-EP.
Shows are moving well beyond a simple MP3 file and an RSS feed. But will new data, targeting, discoverability, and social tools push podcasting in the direction of commercial radio? Part 4 of a five-part series on the business of on-demand audio.
Podcasts have benefited from the unique intimacy of its ads. Can that strength survive the rise of programmatic and dynamic ad insertion? Part 2 of a five-part series on the business of on-demand audio.
Through its early history, podcasting seemed separated from the waves of change happening in other sectors of digital media. But today, it’s increasingly facing the same questions. Part 1 of a five-part series on the business of on-demand audio.
Podcasting’s biggest players put on a dog and pony show for advertisers. Plus: More details on The New York Times’ audio push, Starbucks gets in the game, and Questlove reads ads.
Plus: The Washington Post start an audio game show, Vox Media is staffing up for podcast growth, and why celebrities are so compelling to advertisers as show hosts (even if their shows are only so-so).
Pew’s annual survey of the news media shows that trends of mobile consumption and platform domination are ongoing.
Also: Was there a lag in the “Serial effect” on podcast awareness?
Today’s teens and twentysomethings turn to their phone for audio, not their radio. What kind of future is there for businesses built on a terrestrial radio signal?