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Articles tagged Edison Research (17)

Plus: Gimlet makes a curious acquisition, a new run at fixing podcast discovery, and an under-the-hood technical shift.
Plus: Edison offers up more podcast listener data, DeRay Mckesson teams up with Crooked Media, and Bill O’Reilly clings to his podcast.
Plus: Civics 101 expands its syllabus, an Apple tease, a new kind of daily news podcast, and Midroll tightens up its brands.
New reports look at the impact of AIR’s Localore Finding America project, which embedded independent producers at public media stations around the country.
Plus: The huge success of Missing Richard Simmons, windowing expands as a strategy, and The New York Times’ podcast-as-EP.
难道认知度提高,播客就能突破目前的“平台期“了吗?
Shows are moving well beyond a simple MP3 file and an RSS feed. But will new data, targeting, discoverability, and social tools push podcasting in the direction of commercial radio? Part 4 of a five-part series on the business of on-demand audio.
Podcasts have benefited from the unique intimacy of its ads. Can that strength survive the rise of programmatic and dynamic ad insertion? Part 2 of a five-part series on the business of on-demand audio.
Through its early history, podcasting seemed separated from the waves of change happening in other sectors of digital media. But today, it’s increasingly facing the same questions. Part 1 of a five-part series on the business of on-demand audio.
Podcasting’s biggest players put on a dog and pony show for advertisers. Plus: More details on The New York Times’ audio push, Starbucks gets in the game, and Questlove reads ads.