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Hybrid, a collection of targeted news sites in Asia, embraces growing slowly and knowing its audience
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Articles tagged email newsletters (55)

On average, they’re paying just under $80 per year. About 40 or so indie publishers with paid offerings are making what Substack calls “meaningful money.”
β€œThe best predictor of membership loyalty is whether an organization has been talking to their audiences already about their need to raise money. The other predictor is how many subscribers you have on your list, and how engaged those subscribers on your list are.”
Yellow Brim wants to tackle the pain points in newsletter production β€” and there are plenty.
With its new verticals Abacus and Inkstone and another on the way, the century-old newspaper is trying to use Alibaba money to build products that both reach a global audience and feel mobile-native.
Revue pitches an easy-to-use authoring interface with many small but useful additional features, all developed together with or as requests from its users.
Only 20 percent of the FT’s subscribers were women. Now the paper is doing a lot of things to change that.
“We are helping serve the need for women to take a break, relax, and recharge.”
“We’ve noticed a lot of people paying attention to immigration coverage who didn’t report it before, and there’s been a broadening of who’s covering it.”