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Articles tagged email (19)

Yellow Brim wants to tackle the pain points in newsletter production — and there are plenty.
“Publications like the Financial Times and Wall Street Journal assume a lot of things about what their readers know. If the price of oil goes up, what happens to the dollar? They assume you know that. We assume our readers don’t.”
Closing in on a year, the company founded by serial entrepreneur and investor Jason Calacanis now has around 300,000 subscribers across 30 newsletters, and average open rates just above 40 percent.
A Q&A with Danielle Weisberg and Carly Zakin, cofounders of The Skimm: “I think we’ve been able to stand out and be in the top of people’s inbox, because people feel like The Skimm is a friend, and feel like that voice speaks to them.”
The company’s newsletter, Vox Sentences, enters an increasingly crowded inbox. Can concise writing and smart aggregation on the day’s news help expand their audience?
Only a few months old, the chat app has gotten major uptake in digitally savvy newsrooms. Death to email!