“Publications like the Financial Times and Wall Street Journal assume a lot of things about what their readers know. If the price of oil goes up, what happens to the dollar? They assume you know that. We assume our readers don’t.”
Closing in on a year, the company founded by serial entrepreneur and investor Jason Calacanis now has around 300,000 subscribers across 30 newsletters, and average open rates just above 40 percent.
A Q&A with Danielle Weisberg and Carly Zakin, cofounders of The Skimm: “I think we’ve been able to stand out and be in the top of people’s inbox, because people feel like The Skimm is a friend, and feel like that voice speaks to them.”
The company’s newsletter, Vox Sentences, enters an increasingly crowded inbox. Can concise writing and smart aggregation on the day’s news help expand their audience?
Ellis, Justin. "The new Vox daily email, explained." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 14 Oct. 2014. Web. 16 Apr. 2024.
APA
Ellis, J. (2014, Oct. 14). The new Vox daily email, explained. Nieman Journalism Lab. Retrieved April 16, 2024, from https://www.niemanlab.org/2014/10/the-new-vox-daily-email-explained/
Chicago
Ellis, Justin. "The new Vox daily email, explained." Nieman Journalism Lab. Last modified October 14, 2014. Accessed April 16, 2024. https://www.niemanlab.org/2014/10/the-new-vox-daily-email-explained/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2014/10/the-new-vox-daily-email-explained/
| title = The new Vox daily email, explained
| last = Ellis
| first = Justin
| work = [[Nieman Journalism Lab]]
| date = 14 October 2014
| accessdate = 16 April 2024
| ref = {{harvid|Ellis|2014}}
}}
