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Articles tagged engagement (110)

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“An engaged journalist’s role in the 21st century is not only to inform but to bring readers directly into the conversation.”
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Having a built a business model around targeting influentials, Politico is testing how many ways it can replicate it. Why aren’t other news companies learning its lessons?
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The team that runs the Times’ Twitter accounts looked back on what they learned — what worked, what didn’t — from running @NYTimes in 2014.
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The liberal political site is betting on something less commodified than banner advertising to find sustainable revenue — and to better take advantage of its unique audience. Ken Doctor
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The company behind Chicago’s No. 2 newspaper wants to go national on the cheap. Can it succeed where Patch and others have failed?
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Shown a news story, research subjects found versions that discussed possible solutions consistently more engaging.
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Dean Baquet takes over a Times newsroom with enormous digital potential and lots of structural roadblocks to achieving it. Can he be more than a transitional figure for digital?
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Three products — Circa, NRCQ, and News Republic — are trying to tackle a big question: How do we optimize news for reading on mobile devices? Despite the common goal, they’re taking different approaches.
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As a small band of ex-Posties launch the much watched Vox, the paper’s top editor sees better days ahead for many outlets new and old.
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Millennials say keeping up with the news is important to them — but good luck getting them to pay for it
The new report from the Media Insight Project looks at millennials’ habits and attitudes toward news consumption: “I really wouldn’t pay for any type of news because as a citizen it’s my right to know the news.”
926The next stage in the battle for our attention: Our wrists
News companies have moved from print dollars to digital dimes to mobile pennies. Now, with the highly anticipated launch of the Apple Watch, the screens are getting even smaller. How are smart publishers thinking about the right way to serve users and maintain their attention on smartwatches?
705A wave of distributed content is coming — will publishers sink or swim?
Instead of just publishing to their own websites, news organizations are being asked to publish directly to platforms they don’t control. Is the hunt for readers enough to justify losing some independence?
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