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Articles tagged engagement (110)

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“An engaged journalist’s role in the 21st century is not only to inform but to bring readers directly into the conversation.”
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Having a built a business model around targeting influentials, Politico is testing how many ways it can replicate it. Why aren’t other news companies learning its lessons?
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The team that runs the Times’ Twitter accounts looked back on what they learned — what worked, what didn’t — from running @NYTimes in 2014.
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The liberal political site is betting on something less commodified than banner advertising to find sustainable revenue — and to better take advantage of its unique audience. Ken Doctor
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The company behind Chicago’s No. 2 newspaper wants to go national on the cheap. Can it succeed where Patch and others have failed?
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Shown a news story, research subjects found versions that discussed possible solutions consistently more engaging.
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Dean Baquet takes over a Times newsroom with enormous digital potential and lots of structural roadblocks to achieving it. Can he be more than a transitional figure for digital?
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Three products — Circa, NRCQ, and News Republic — are trying to tackle a big question: How do we optimize news for reading on mobile devices? Despite the common goal, they’re taking different approaches.
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As a small band of ex-Posties launch the much watched Vox, the paper’s top editor sees better days ahead for many outlets new and old.
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Snapchat’s new Discover feature could be a significant moment in the evolution of mobile news
By putting mobile-native news adjacent to messages from friends, Snapchat could be helping create part of the low-friction news experience many want and need.
714Here’s how the BBC, disrupted by technology and new habits, is thinking about its future
The British broadcaster released a new report looking at the future of news as it looks toward its royal charter renewal in 2017.
701Snapchat stories: Here’s how 6 news orgs are thinking about the chat app
From live events to behind-the-scenes tours, The Huffington Post, Fusion, Mashable, NPR, Philly.com, and The Verge tell us how they’re approaching Snapchat.
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