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Articles tagged engagement (109)

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Having a built a business model around targeting influentials, Politico is testing how many ways it can replicate it. Why aren’t other news companies learning its lessons?
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The team that runs the Times’ Twitter accounts looked back on what they learned — what worked, what didn’t — from running @NYTimes in 2014.
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The liberal political site is betting on something less commodified than banner advertising to find sustainable revenue — and to better take advantage of its unique audience. Ken Doctor
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The company behind Chicago’s No. 2 newspaper wants to go national on the cheap. Can it succeed where Patch and others have failed?
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Shown a news story, research subjects found versions that discussed possible solutions consistently more engaging.
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Dean Baquet takes over a Times newsroom with enormous digital potential and lots of structural roadblocks to achieving it. Can he be more than a transitional figure for digital?
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Three products — Circa, NRCQ, and News Republic — are trying to tackle a big question: How do we optimize news for reading on mobile devices? Despite the common goal, they’re taking different approaches.
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As a small band of ex-Posties launch the much watched Vox, the paper’s top editor sees better days ahead for many outlets new and old.
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Project Thunderdome is dead and DFM will soon put its newspapers on the auction block. Are the new rounds of investors who bought into newspapers over the past half-decade getting antsy?
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Don’t try too hard to please Twitter — and other lessons from The New York Times’ social media desk
The team that runs the Times’ Twitter accounts looked back on what they learned — what worked, what didn’t — from running @NYTimes in 2014.
728From explainers to sounds that make you go “Whoa!”: The 4 types of audio that people share
How can public radio make audio that breaks big on social media? A NPR experiment identified what makes a piece of audio go viral.
722Q&A: Amy O’Leary on eight years of navigating digital culture change at The New York Times
“In 2007, as digital people, we were expected to be 100 percent deferent to all traditional processes. We weren’t to bother reporters or encourage them to operate differently at all, because what they were doing was the very core of our journalism.”
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