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Articles tagged engagement (119)

npr-tote-bag
Getting beyond tote bags and pledge drives is critical to the sustainability of public media. Is there an alternative vision of membership that relies on relationships more than money?
numbers-cc
From video to social, from mobile to paywalls — these data points help define where we are in the “future of news” today, like it or not.
xkcd-throwing-rocks
This new study uses old data, but it gives at least some hope that comment sections might not always be as awful as the reporters writing the stories above them think.
vermont-town-hall-meeting-community-democracy-ap
“Simply put: civic journalism worked. Readers and viewers got it. We learned that if you deliberately build in simple ways for people to participate — in community problems or elections — many will engage.”
FT-cc
“I define audience engagement as getting our journalism in front of more audiences and more of the right audiences.”
la-presse-tablet
The Montreal daily is probably closer than any other major North American newspaper to shutting off the presses and going digital-only. But can a strategy based on tablets — whose sales have flattened — succeed in the long term?
zion-national-park-cc
Melody Kramer is trying to build the next generation of supporters for public media by letting them contribute by sharing a skill as well as their credit card number.
wsj-redesign
Its newly launched redesign isn’t just about aesthetics — it’s a chance to look inside the business and strategic thinking at America’s business daily.
convening-gathering-community-cc
“An engaged journalist’s role in the 21st century is not only to inform but to bring readers directly into the conversation.”
What to read next
2577
tweets
The New York Times built a Slack bot to help decide which stories to post to social media
The bot, named Blossom, helps predict how stories will do on social and also suggests which stories editors should promote.
1310Jo Ellen Green Kaiser: Do independent news outlets have a blind spot when it comes to ethnic media?
The head of the Media Consortium argues that, by defining themselves in opposition to mainstream media, independent progressive outlets miss out on the power of ethnic and community journalism.
1029Newsonomics: 10 numbers on The New York Times’ 1 million digital-subscriber milestone
Digital subscribers are proving to be the bedrock of the Times’ business model going forward. How much more room is there for growth — and at what price points?
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