It’s an add-on to paywalls: If you’re not willing to buy a digital subscription, perhaps you’ll be willing to just answer a question or two?
ESPN laid off hundreds of staffers earlier this week. Now, they're hiring. nie.mn/16cmN1o 
Articles tagged engagement (80)
May 23, 2013
May 9, 2013
In the U.S. and abroad, a new set of B2B media products are showing there’s room for growth in niches — and that there’s new power in incumbency.
March 26, 2013
“If we could start to really connect people around story ideas before they’re reported, in a way that makes sense and is using technology in a savvy way and make it efficient to do, we would be really interested in doing that.”
March 21, 2013
Google, Apple, Facebook, and Amazon are dominating online advertising. How can publishers find profitable niches in their shadows?
March 20, 2013
“Casino-driven design is all about reducing friction to participation.”
January 31, 2013
The Orange County Register is betting on an expanded newsroom and a stronger connection to the community. Will the numbers add up?
January 22, 2013
The former editor of Voice of San Diego, now a Knight Fellow at Stanford, wants to rethink how journalists think about and find stories in the community.
December 13, 2012
Across the country, college newspapers are turning into college media companies — and offering more than a few lessons to the pros on how to value both print and apps.
November 29, 2012
Technology is aiding reporting at both the high and the low ends of the business.
Users already spend a lot of time in the Flipboard app, and if past data is any indication, audio could keep people “flipping” a lot longer.
April 16, 2012
Arianna Huffington explains why her site takes an editorial stance: “Because we are clear about where we believe the truth lies, I believe we elicit a richer kind of response from our readers.”
February 10, 2012
When NPR shared links to KPLU stories on its Facebook page — only visible to people in the Seattle area — the station’s website got record traffic.
A typical Facebook user is acted upon more than he acts — a smaller cadre of power users do most of the heavy lifting.
Successful engagement by journalists on the social network looks a lot like successful engagement in the real world.
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