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Articles tagged engagement (110)

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It’s an add-on to paywalls: If you’re not willing to buy a digital subscription, perhaps you’ll be willing to just answer a question or two?
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In the U.S. and abroad, a new set of B2B media products are showing there’s room for growth in niches — and that there’s new power in incumbency.
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“If we could start to really connect people around story ideas before they’re reported, in a way that makes sense and is using technology in a savvy way and make it efficient to do, we would be really interested in doing that.” Caroline O'Donovan
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Google, Apple, Facebook, and Amazon are dominating online advertising. How can publishers find profitable niches in their shadows?
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“Casino-driven design is all about reducing friction to participation.”
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The Orange County Register is betting on an expanded newsroom and a stronger connection to the community. Will the numbers add up?
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The former editor of Voice of San Diego, now a Knight Fellow at Stanford, wants to rethink how journalists think about and find stories in the community.
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Across the country, college newspapers are turning into college media companies — and offering more than a few lessons to the pros on how to value both print and apps.
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Technology is aiding reporting at both the high and the low ends of the business.
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Millennials say keeping up with the news is important to them — but good luck getting them to pay for it
The new report from the Media Insight Project looks at millennials’ habits and attitudes toward news consumption: “I really wouldn’t pay for any type of news because as a citizen it’s my right to know the news.”
926The next stage in the battle for our attention: Our wrists
News companies have moved from print dollars to digital dimes to mobile pennies. Now, with the highly anticipated launch of the Apple Watch, the screens are getting even smaller. How are smart publishers thinking about the right way to serve users and maintain their attention on smartwatches?
729A wave of distributed content is coming — will publishers sink or swim?
Instead of just publishing to their own websites, news organizations are being asked to publish directly to platforms they don’t control. Is the hunt for readers enough to justify losing some independence?
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