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Articles tagged engagement (110)

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It’s an add-on to paywalls: If you’re not willing to buy a digital subscription, perhaps you’ll be willing to just answer a question or two?
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In the U.S. and abroad, a new set of B2B media products are showing there’s room for growth in niches — and that there’s new power in incumbency.
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“If we could start to really connect people around story ideas before they’re reported, in a way that makes sense and is using technology in a savvy way and make it efficient to do, we would be really interested in doing that.” Caroline O'Donovan
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Google, Apple, Facebook, and Amazon are dominating online advertising. How can publishers find profitable niches in their shadows?
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“Casino-driven design is all about reducing friction to participation.”
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The Orange County Register is betting on an expanded newsroom and a stronger connection to the community. Will the numbers add up?
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The former editor of Voice of San Diego, now a Knight Fellow at Stanford, wants to rethink how journalists think about and find stories in the community.
college-campus-autumn-fall
Across the country, college newspapers are turning into college media companies — and offering more than a few lessons to the pros on how to value both print and apps.
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Technology is aiding reporting at both the high and the low ends of the business.
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Snapchat stories: Here’s how 6 news orgs are thinking about the chat app
From live events to behind-the-scenes tours, The Huffington Post, Fusion, Mashable, NPR, Philly.com, and The Verge tell us how they’re approaching Snapchat.
611New rules governing drone journalism are on the way — and there’s reason to be optimistic
They’re more permissive than some had expected: “Under this regulatory framework, every newsroom will have drones and people certified to fly them. They’ll just be part of the equipment.”
542Internet birthed the radio star: Local newspapers are hoping online radio can be a growth area
Despite slow audience and revenue growth, a handful of newspapers are optimistic about the future of Internet radio.
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