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Articles tagged engagement (109)

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Arianna Huffington explains why her site takes an editorial stance: “Because we are clear about where we believe the truth lies, I believe we elicit a richer kind of response from our readers.” Justin Ellis
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When NPR shared links to KPLU stories on its Facebook page — only visible to people in the Seattle area — the station’s website got record traffic.
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A typical Facebook user is acted upon more than he acts — a smaller cadre of power users do most of the heavy lifting. Justin Ellis
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Successful engagement by journalists on the social network looks a lot like successful engagement in the real world. Justin Ellis
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The divide between most-saved content and most-returned-to content says a lot. Megan Garber
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When emotion meets information, big things can happen.
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…and how the network is using social media to increase its engagement and broaden its viewership. Simon Owens
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Until now, hundreds of independent NPR and PBS affiliates have had no common resource for best practices in social media. Andrew Phelps
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The Winnipeg Free Press’s cafe has increased reader engagement, helped social media efforts, and apparently made some fine sandwiches.
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Even when you get the Colbert Bump, you’ve got to be ready to take advantage of it. Megan Garber
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Don’t try too hard to please Twitter — and other lessons from The New York Times’ social media desk
The team that runs the Times’ Twitter accounts looked back on what they learned — what worked, what didn’t — from running @NYTimes in 2014.
728From explainers to sounds that make you go “Whoa!”: The 4 types of audio that people share
How can public radio make audio that breaks big on social media? A NPR experiment identified what makes a piece of audio go viral.
722Q&A: Amy O’Leary on eight years of navigating digital culture change at The New York Times
“In 2007, as digital people, we were expected to be 100 percent deferent to all traditional processes. We weren’t to bother reporters or encourage them to operate differently at all, because what they were doing was the very core of our journalism.”
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