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Articles tagged engagement (127)

The SMU professor, ex-business reporter, and new Texas Tribune Fellow: “It’s not just about journalism anymore. You’ve got to figure out how to pay for that journalism in a much more direct way than you ever have before.”
By convincing readers to act as distributors, Works That Work’s print edition is helping the magazine gain global readers and engage others closer to home.
Newspapers’ declining hold on audience attention began long before the web came along, the Scottish newspaper consultant argues, and tablets are one of the best hopes for reclaiming it.
Portland’s Oregonian is up next in the newspaper chain’s cut-print-days-and-newsroom-staff strategy. But does it make sense — and can its leaders execute the plan?
Brazilians and Americans like to talk about the news online, apparently. Germans and Brits keep to themselves.
The Engaging News Project want to know if that and other small cues and prompts can encourage people to seek points of view different from their own.
Serving the public isn’t enough for journalism, the Northeastern University professor says. His new book The Wired City taught him that the public first has to be created, nurtured, and given a voice.
It’s an add-on to paywalls: If you’re not willing to buy a digital subscription, perhaps you’ll be willing to just answer a question or two?
In the U.S. and abroad, a new set of B2B media products are showing there’s room for growth in niches — and that there’s new power in incumbency.
“If we could start to really connect people around story ideas before they’re reported, in a way that makes sense and is using technology in a savvy way and make it efficient to do, we would be really interested in doing that.” Caroline O'Donovan