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Articles tagged engagement (110)

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Users already spend a lot of time in the Flipboard app, and if past data is any indication, audio could keep people “flipping” a lot longer.
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Arianna Huffington explains why her site takes an editorial stance: “Because we are clear about where we believe the truth lies, I believe we elicit a richer kind of response from our readers.” Justin Ellis
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When NPR shared links to KPLU stories on its Facebook page — only visible to people in the Seattle area — the station’s website got record traffic.
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A typical Facebook user is acted upon more than he acts — a smaller cadre of power users do most of the heavy lifting. Justin Ellis
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Successful engagement by journalists on the social network looks a lot like successful engagement in the real world. Justin Ellis
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The divide between most-saved content and most-returned-to content says a lot. Megan Garber
buzzfeed
When emotion meets information, big things can happen.
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…and how the network is using social media to increase its engagement and broaden its viewership. Simon Owens
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Until now, hundreds of independent NPR and PBS affiliates have had no common resource for best practices in social media. Andrew Phelps
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The Winnipeg Free Press’s cafe has increased reader engagement, helped social media efforts, and apparently made some fine sandwiches.
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Millennials say keeping up with the news is important to them — but good luck getting them to pay for it
The new report from the Media Insight Project looks at millennials’ habits and attitudes toward news consumption: “I really wouldn’t pay for any type of news because as a citizen it’s my right to know the news.”
926The next stage in the battle for our attention: Our wrists
News companies have moved from print dollars to digital dimes to mobile pennies. Now, with the highly anticipated launch of the Apple Watch, the screens are getting even smaller. How are smart publishers thinking about the right way to serve users and maintain their attention on smartwatches?
792A wave of distributed content is coming — will publishers sink or swim?
Instead of just publishing to their own websites, news organizations are being asked to publish directly to platforms they don’t control. Is the hunt for readers enough to justify losing some independence?
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