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Articles tagged engagement (112)

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Technology is aiding reporting at both the high and the low ends of the business.
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Users already spend a lot of time in the Flipboard app, and if past data is any indication, audio could keep people “flipping” a lot longer.
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Arianna Huffington explains why her site takes an editorial stance: “Because we are clear about where we believe the truth lies, I believe we elicit a richer kind of response from our readers.” Justin Ellis
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When NPR shared links to KPLU stories on its Facebook page — only visible to people in the Seattle area — the station’s website got record traffic.
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A typical Facebook user is acted upon more than he acts — a smaller cadre of power users do most of the heavy lifting. Justin Ellis
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Successful engagement by journalists on the social network looks a lot like successful engagement in the real world. Justin Ellis
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The divide between most-saved content and most-returned-to content says a lot. Megan Garber
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When emotion meets information, big things can happen.
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…and how the network is using social media to increase its engagement and broaden its viewership. Simon Owens
What to read next
953
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The State of the News Media 2015: Newspapers ↓, smartphones ↑
The annual omnibus report from Pew outlines a story of continued trends more than radical change.
561The Upshot uses geolocation to push readers deeper into data
The New York Times story changes its text depending on where you’re reading it: “It’s a fine line between a smarter default and being creepy.”
422Knight Foundation invests $1 million in creator-driven podcast collective Radiotopia
The money will help PRX’s collective of public media-minded shows develop sustainable business models and expand with new shows and producers.
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