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Articles tagged engagement (107)

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A typical Facebook user is acted upon more than he acts — a smaller cadre of power users do most of the heavy lifting. Justin Ellis
facebookjournalist
Successful engagement by journalists on the social network looks a lot like successful engagement in the real world. Justin Ellis
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The divide between most-saved content and most-returned-to content says a lot. Megan Garber
buzzfeed
When emotion meets information, big things can happen.
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…and how the network is using social media to increase its engagement and broaden its viewership. Simon Owens
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Until now, hundreds of independent NPR and PBS affiliates have had no common resource for best practices in social media. Andrew Phelps
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The Winnipeg Free Press’s cafe has increased reader engagement, helped social media efforts, and apparently made some fine sandwiches.
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Even when you get the Colbert Bump, you’ve got to be ready to take advantage of it. Megan Garber
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A modest proposal for a better online metric. Ken Doctor
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TPM is parlaying reader engagement into a business model by focusing on direct ad sales. Megan Garber
What to read next
845
tweets
Here’s some remarkable new data on the power of chat apps like WhatsApp for sharing news stories
At least in certain contexts, WhatsApp is a truly major traffic driver — bigger even than Facebook. Should there be a WhatsApp button on your news site?
429What’s the right news experience on a phone? Stacy-Marie Ishmael and BuzzFeed are trying to figure it out
“Nobody has to read you. You have to earn that. You have to respect people’s attention.”
343Come work for Nieman Lab
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