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Articles tagged Erik Diehn (11)

When radio ratings got more precise, it changed how programmers saw their audience. Are podcasters heading for something similar?
Plus: Civics 101 expands its syllabus, an Apple tease, a new kind of daily news podcast, and Midroll tightens up its brands.
Plus: Anchor takes another crack at social audio, a Midroll producer starts her own shop, and Uber wants to create a “content marketplace” for riders.
Plus: “The number of potential distribution points for on-demand audio is kinda getting out of hand.”
Plus: Podcast ad blindness, growth in the potential market for Audible Channels, and how audio ad dollars are seeking scale.
Plus: The economics of an independent podcast, a so-so new set of podcast advertising guidelines, and the rise of the “ear computer.”
Podcasting’s biggest players put on a dog and pony show for advertisers. Plus: More details on The New York Times’ audio push, Starbucks gets in the game, and Questlove reads ads.
Plus: Midroll’s CEO steps down, Malcolm Gladwell goes audio, and how voice assistants (Siri, Alexa, Cortana) could impact NPR’s drive time programs.
After WNYC abruptly canceled the show, creator Hillary Frank was “floored” by how many other podcast networks wanted to partner with her: “It was unthinkable, five years ago, that I could make a living making a podcast.”
“The variety of companies that were brought on-stage collectively offered a broad range of content types — thus broadening the narrative of what podcasts are and what podcasts can be.”