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Articles tagged ESPN (70)

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Plus: a new model for audio native advertising (sponsor-produced episodes in an otherwise editorial show), ESPN goes cross-platform, and The New York Times enters the competitive politics podcast space.
A remnant of the old portal days of the 1990s disappears as it becomes clear news sites won’t be penalized by Google for redirecting their traffic.
Plus: Using TV’s playbook to pitch podcasts to advertisers, moving from magazines into audio, and a Slack experiment aims to make Gimlet’s core listeners feel engaged.
Plus: Staffing changes at NPR, a new player in podcast advertising, and iHeartRadio hearts podcasts a bit more.
Plus: Midroll’s CEO steps down, Malcolm Gladwell goes audio, and how voice assistants (Siri, Alexa, Cortana) could impact NPR’s drive time programs.
The founder of PolitiFact finds distracting soundtracks and stale headlines, but also a fair amount of lively and effective content.
“A constructive question, at this point: What, exactly, makes a podcast strategy? Seems like a simple question with an obvious answer, but I think it’s actually pretty complex.”
“Mobile is everything,” says Chad Millman, ESPN’s vice president and editorial director for domestic digital content.