Plus: a new model for audio native advertising (sponsor-produced episodes in an otherwise editorial show), ESPN goes cross-platform, and The New York Times enters the competitive politics podcast space.
Plus: Using TV’s playbook to pitch podcasts to advertisers, moving from magazines into audio, and a Slack experiment aims to make Gimlet’s core listeners feel engaged.
“A constructive question, at this point: What, exactly, makes a podcast strategy? Seems like a simple question with an obvious answer, but I think it’s actually pretty complex.”
Lichterman, Joseph. "Inside ESPN’s mobile strategy: “If we’re thinking about anything else, we’re failing the audience”." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 26 Feb. 2016. Web. 17 Apr. 2024.
APA
Lichterman, J. (2016, Feb. 26). Inside ESPN’s mobile strategy: “If we’re thinking about anything else, we’re failing the audience”. Nieman Journalism Lab. Retrieved April 17, 2024, from https://www.niemanlab.org/2016/02/inside-espns-mobile-strategy-if-were-thinking-about-anything-else-were-failing-the-audience/
Chicago
Lichterman, Joseph. "Inside ESPN’s mobile strategy: “If we’re thinking about anything else, we’re failing the audience”." Nieman Journalism Lab. Last modified February 26, 2016. Accessed April 17, 2024. https://www.niemanlab.org/2016/02/inside-espns-mobile-strategy-if-were-thinking-about-anything-else-were-failing-the-audience/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2016/02/inside-espns-mobile-strategy-if-were-thinking-about-anything-else-were-failing-the-audience/
| title = Inside ESPN’s mobile strategy: “If we’re thinking about anything else, we’re failing the audience”
| last = Lichterman
| first = Joseph
| work = [[Nieman Journalism Lab]]
| date = 26 February 2016
| accessdate = 17 April 2024
| ref = {{harvid|Lichterman|2016}}
}}
