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How Invisibilia and NPR One are creatively cross-promoting one another on digital platforms
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Articles tagged Facebook (434)

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“No matter how you are targeting and how effective you are at reaching audience, you need to pay attention to where your ads are running.”
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The Post wants to be on “every bottable platform.” It plans to launch this fall on SMS and then Slack.
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The impact will apparently be “noticeable” and “significant” but “small” and not “humongous.”
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“What you don’t want is the brands to disappear in some kind of homogenized platform. It’s not just that we don’t want it — I think readers don’t want it. They feel the degree of loyalty.”
Medium for Publishers
What happened when Pacific Standard, The Ringer, The Awl, The Bold Italic, and Femsplain moved their sites over to Medium.