Financial Times | Nieman Journalism Lab

Articles tagged Financial Times (89)

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Laura Hazard OwenDecember 5, 2018

Get rid of the content no one reads. Offer surprises and “candy.” And other tricks for retaining subscribers.

“I am not saying we shouldn’t do vegetables. But for the financial health of our organizations, the rewards are candy. If we’re not taking the vegetables and dipping them in caramel, we’re making some hard choices.”

Laura Hazard OwenSeptember 20, 2018

Here’s what the Financial Times is doing to get bossy man voice out of (okay, less prominent in) its opinion section

“She wrote a fabulous piece that did incredibly well and I think there’s no way on earth that (a) she would have submitted or (b) it would have run, before we started this stuff. It got more than double the usual number of pageviews for an opinion piece.”

Laura Hazard OwenApril 3, 2018

“If the Financial Times were a person, it would be a man.” Here’s how the paper is trying to change that.

Only 20 percent of the FT’s subscribers were women. Now the paper is doing a lot of things to change that.

The Financial Times is giving high-schoolers around the world free access to FT.com

Laura Hazard OwenOctober 27, 2017

How Medium is attracting premium publishers to its partner program (hint: money up front)

Unlike other Medium partners, they’re not paid per clap: “Medium has derisked it for us by providing financial value while creating opportunities for us to establish direct relationships with readers.”

Shan WangOctober 2, 2017

Google ends its first-click-free policy as it looks to please publishers with new subscription tools

“We’re also exploring how Google’s machine learning capabilities can help publishers recognize potential subscribers and present the right offer to the right audience at the right time.”

Facebook’s about to launch its news subscriptions initiative. The New York Times is reportedly sitting out; The Washington Post is in

Laura Hazard OwenAugust 7, 2017

Six years later, the Financial Times is back in the App Store. (Apple still won’t get a cut of subscriptions.)

“We saw that we had a much higher app adoption rate on Android, where we had a native app, than on iOS.”

Laura Hazard OwenAugust 7, 2017

Financial Times retorna à Apple Store após uma ausência de 6 anos

A Apple não irá, entretanto, sofrer um corte na receita das assinaturas.

Joseph LichtermanApril 20, 2017

The Financial Times started a mergers and acquisitions newsletter for its highest-paying subscribers

“We want to draw people’s attention to the fact that we cover the entire totality of a deal with the same aggression that we would try to get a scoop.”

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