All entries tagged: Flyerboard
Selling ads without a sales force: A close look at PaperG’s Flyerboard
As the web has sliced the general audience into niches, publishers have responded with narrower, deeper content: neighborhoods instead of cities, products instead of industries, subcultures instead of monocultures.
But when audiences get narrower, advertisers get smaller — and sadly, when your advertisers are putting up less than $5,000 or so per ad buy, a professional [...]
Reinventing classifieds: MinnPost launches “real-time advertising”
MinnPost, the non-profit news startup in Minneapolis, has rolled out a new form of advertising that looks a little bit like print classifieds, a lot like Twitter, and nothing like traditional marketing on the Internet. They’re calling the service Real-Time Ads, and it’s live in the left column of the front page right now.
The service [...]
