All entries tagged: freemium
How Ars Technica’s “experiment” with ad-blocking readers built on its community’s affection for the site
Even on the web, sometimes actions really do speak louder than words.
The technology site Ars Technica has a tech-savvy group of readers, of which about 40 percent have installed ad-blocking software in their web browsers. That’s a plugin that allows you to avoid seeing most ads on a site. The financial consequence for Ars is [...]
Footnoted.org: A solo investment news site gets acquired, but its founder says the web’s no sure bet
Michelle Leder likes to joke that she is the first journalist to have been fired by email. In 1998, her editor at the Poughkeepsie Journal shot her a note to say that her job on the business desk would not be waiting for her when she returned from abroad.
Since then, she’s been a pioneer in [...]
Media’s next top business model: survey suggests hybrids
It’s not just newspapers struggling to find their way in the digital era. Many content companies — broadcasting, film, music, publishing, and gaming — are grappling with the same business model uncertainty.
In a recent survey (pdf), the consulting firm Accenture asked 102 content-industry leaders to pick the biggest hurdle they face. Overwhelmingly, executives pointed to [...]
What lit mag McSweeney’s could teach news orgs about the iPhone
You’d think selling subscriptions within iPhone applications would appeal to media companies: It’s a model that promises recurring revenue streams, and it matches up nicely with the way they’ve always done business in print. But surprisingly few have jumped at the opportunity; most news organizations seem to be sticking with traditional one-off apps — some [...]
Five tips on charging for content from Alan Murray of WSJ.com
Alan Murray, executive editor of The Wall Street Journal Online, doesn’t believe the canard that only financial news outlets can charge for content on the Internet. He concedes that the Journal has a built-in advantage — its audience reads the newspaper for business and profit — but in an interview this weekend, Murray told me, [...]
Jeff Jarvis, talking for 23 minutes: $10. Jeff writing 70,000 words: $13.
Jeff Jarvis’ new book, What Would Google Do? is available in three formats: hardcover ($13.39 via third-party on Amazon), a Kindle edition ($14.84), and — and here’s the new bit — a 23-minute video. It’s Jeff talking at the camera, apparently unscripted, summing up the messages of his book.
In other words, it’s like a long [...]








