Digital advertising is still growing — but not for publishers, many of which are struggling to get past zero growth. How can a news company compete with the Googles and Facebooks for advertiser dollars?
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Articles tagged FT (27)
May 30, 2013
March 21, 2013
Google, Apple, Facebook, and Amazon are dominating online advertising. How can publishers find profitable niches in their shadows?
March 14, 2013
The Financial Times is ahead of the curve in harnessing data on its customers — both readers and advertisers — to optimize revenue.
March 7, 2013
Paywalls are generating real money for American newspapers in 2013. But would they have in 2007, or 2002, or 1997?
February 14, 2013
At America’s top newspaper, the revenue decline has — for now, at least — stopped. But what do the trend lines tell us about how the Times will look in 2016?
January 10, 2013
It’s a rare moment: Legacy media leading the way on digital strategy, and watching the web-only guys follow behind.
December 20, 2012
2013 could end up making 2012 seem calm by comparison.
December 2, 2012
The pieces might be aligning — a new CEO at News Corp.’s publishing spinoff, Tribune leaving bankruptcy, and a possible policy change at the FCC — for Murdoch’s influence to grow even further.
November 15, 2012
Some of the world’s biggest news organizations, once rocks of stability, are showing signs of unstable foundations.
October 18, 2012
Where the father once worked to make the Times a national brand, the son has much broader ambitions.
September 13, 2012
Atlantic Media’s new business site has the advantage of starting with a strategic clean slate. Now, it’s all about execution.
September 6, 2012
Haaretz experimented with its English-language edition, but now it’s ready to take what it’s learned and apply it to the main product.
August 23, 2012
They’re iconic in print and on television, and they’re both working to figure out digital. Is there room for more direct partnership between the two?
July 3, 2012
Top newspapers are making deals with tablet aggregators like Flipboard and Pulse. It’s a new stage in the quest to generate reader revenue.
June 27, 2012
If Murdoch’s empire cleaves in two, his newspapers will no longer be able to count on the latest blockbuster to disguise their financial woes.
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