Last time we checked in with Talking Points Memo, which was December, the political news site planned to get serious about in-house advertising sales as it added reporters in Washington. Since then, TPM hired its first vice president of sales, Diane Rinaldo, and vastly accelerated the site’s advertising revenue. (Expanding in D.C. has not been [...]

I’ve written about the experimental Time Inc. magazine Mine before; it’s an attempt to bring some degree of customization to the one-size-fits-all-subscribers magazine business. I just got my second issue, so here’s a quick update of my earlier, skeptical review.
The personalized Lexus ads are still a little creepy, I think. One refers to my [...]

Last month, Time Inc. announced a new “customized magazine” project it’s calling Mine. The idea is that you tell Time Inc. which of its magazines you like, and it’ll send you a customized set of issues combining content from each. I was on the record as skeptical, since I think customization is something the Internet [...]

While the traditional media react to falling fortunes, one of the news business’ smartest startups is thinking expansion — in staff and in revenues.
Talking Points Memo has ambitious plans to expand its base of advertisers in 2009, hoping to capitalize on the popularity of its campaign coverage at a time when analysts are predicting a [...]