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Articles tagged global (11)

A new study from the Reuters Institute examines the strengths and weaknesses of seven globally ambitious news companies — Brut, Business Insider, De Correspondent, HuffPost, Mashable, Quartz, and Vice.
“One of the things that we try to do, and I think it has worked well for us, is to surprise and delight. Surprise and delight is a marketing tactic. In our case, it’s essentially constantly launching new things so that the industry is constantly surprised.”
“I see this as a chance to bring coverage of what’s happening in America to a large global audience, but also to bring an understanding of what’s happening around the world the American audience that we already largely serve.”
A shift in name (and in geotargeting on digital) is the latest step in the Times’ efforts to build a stronger paying audience outside the United States.
From pipes to platforms, overseas to over-the-top, the shifts we’ll see in the remainder of 2015 will set the stage for 2016 and beyond.
The newsweekly thinks it can be reborn in print as a premium product. But at $150 a year, can it provide enough value to bring back readers — no matter how nice the paper stock is?
The Times says print subscriptions in India were too few in number to continue offering after moving away from the International Herald Tribune brand.
The United States isn’t the only place where mainstay newspaper companies are realizing it’s time to reduce their reliance on print. One recent deal in Germany has gotten the nation’s media circles buzzing.