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MLA

Usher, Nikki. "Why SEO and audience tracking won’t kill journalism as we know it." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 14 Sep. 2010. Web. 19 Oct. 2017.

APA

Usher, N. (2010, Sep. 14). Why SEO and audience tracking won’t kill journalism as we know it. Nieman Journalism Lab. Retrieved October 19, 2017, from http://www.niemanlab.org/2010/09/why-seo-and-audience-tracking-won%e2%80%99t-kill-journalism-as-we-know-it-2/

Chicago

Usher, Nikki. "Why SEO and audience tracking won’t kill journalism as we know it." Nieman Journalism Lab. Last modified September 14, 2010. Accessed October 19, 2017. http://www.niemanlab.org/2010/09/why-seo-and-audience-tracking-won%e2%80%99t-kill-journalism-as-we-know-it-2/.

Wikipedia

{{cite web
    | url = http://www.niemanlab.org/2010/09/why-seo-and-audience-tracking-won%e2%80%99t-kill-journalism-as-we-know-it-2/
    | title = Why SEO and audience tracking won’t kill journalism as we know it
    | last = Usher
    | first = Nikki
    | work = [[Nieman Journalism Lab]]
    | date = 14 September 2010
    | accessdate = 19 October 2017
    | ref = {{harvid|Usher|2010}}
}}