Nieman Foundation at Harvard
Okay, if Facebook and Google aren’t publishers: How about editors?
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“Your actions need to catch up to your responsibilities.”
Hear it, stream it, or just stay on Twitter all day, like usual.
“How do we produce business models which will support durable, robust journalism? Or do we just give up on the idea that advertising is the right model?”
News personalization could help publishers attract and retain audiences — in the process making political polarization even worse.
Plus: 60dB goes to Google, waiting (and waiting) for Apple’s new analytics, and the best podcast-related reads of the past few weeks.
“We’re also exploring how Google’s machine learning capabilities can help publishers recognize potential subscribers and present the right offer to the right audience at the right time.”
Will more than 2 percent of digital readers ever pay for news? “There is a whole universe living between ads and subscriptions.”
His new startup Scroll aims to target readers who are engaged but not willing to sign up for a dozen digital subscriptions across their favorite sites. “Publishers have to make more money from this than they would have from advertising. Which, thankfully, is increasingly easy to do.”