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In Winnipeg, micropayments aren’t generating big money, but they’re serving as a top-of-the-funnel strategy
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Articles tagged Greg Barber (7)

“By outlining and making clear what your expectations are for the space, you’re already creating a greater likelihood of success.”
从《华盛顿邮报》的最新举措来看,要回答“媒体能够从评论区获得什么”这个问题,不妨试着从读者的角度、记者的角度来思考这一阵地的价值。明白了各方对评论区的期待,也就相当于迈出了成功的第一步。
“We want something easy for Post journalists to go into, find, and embed within their stories, and to get the whole organization thinking: what’s the best way to get a user to understand and engage with a story?”
There’s no easy fix for comments, which is why Knight’s spending $4 million on software they hope can fit any newsroom’s needs: “It should be a bunch of parts that you can assemble and reassemble.”