All entries tagged: Guy Kawasaki

Measuring reader engagement by how often they copy and paste

Recent posts by Patricia Handschiegel, Amy Gahran, Dana Chinn, and Bill Grueskin have driven home a crucial point about online journalism: Traffic and page views are nice, but engaged readers and loyal audiences are more important. Here, I’d like to point out a new tool that builds on that notion.
Even on the infinitely measurable web, [...]