All entries tagged: headlines
How The Huffington Post uses real-time testing to write better headlines
From direct mail to web design, A/B testing is considered a gold standard of user research: Show one version to half your audience and another version to the other half; compare results, and adjust accordingly. Some very cool examples include Google’s obsessive testing of subtle design tweaks and Dustin Curtis’ experiment with direct commands and [...]
SEO lessons from Google News: How to promote your stories, straight from the bot’s mouth
One of the keys to success in the online news game is making sure people who might be interested in your content can find it. And the most common path for those seekers goes straight through the multihued logo of search giant Google.
Google’s genius is using algorithms to determine the value of content — what [...]
