All entries tagged: Hearst Corp.

Keeping Martin honest: Checking on Langeveld’s predictions for 2009

[A little over one year ago, our friend Martin Langeveld made a series of predictions about what 2009 would bring for the news business — in particular the newspaper business. I even wrote about them at the time and offered up a few counter-predictions. Here's Martin's rundown of how he fared. Up next, we'll post [...]

Measuring reader engagement by how often they copy and paste

Recent posts by Patricia Handschiegel, Amy Gahran, Dana Chinn, and Bill Grueskin have driven home a crucial point about online journalism: Traffic and page views are nice, but engaged readers and loyal audiences are more important. Here, I’d like to point out a new tool that builds on that notion.
Even on the infinitely measurable web, [...]

Why the New York Times is crowing about Apple’s marketing embrace

I don’t own an iPhone, but I play with one on TV. Apple’s widely praised ads, with their relentless focus on the phone itself, have demonstrated the magic of its mobile device even to those of us who cling to our BlackBerries. Lately, I’ve been made aware that the iPhone can shoot and edit video [...]

My chat with Steve Brill about charging readers for news online

It’s happening. Yesterday we revealed Steve Brill’s latest moves toward charging readers of newspaper websites, and separately, Philadelphia Inquirer publisher Brian Tierney said he would erect an online pay wall by the end of the year. Those developments followed similar statements by executives of Hearst Corp. and MediaNews Group, among other newspaper companies.
As these paid-content [...]