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Articles tagged Hearst (20)

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The San Francisco Chronicle has embarked on a new membership program aimed at increasing reader loyalty, and the renewal rate.
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Untethered from the growing parts of Time Warner, some of the most famous magazines in America will have to fight for themselves. Can a magazine strategy transfer well to digital?
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Newspaper companies made a smart move in the 1990s investing in online auto classifieds. Is selling it off a short-term gain for long-term pain?
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What are the key storylines the American newspaper business will be following — or living through — over the rest of this year?
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Flipboard, Zite, Pulse, and their peers are giving news companies a second chance at dealing with the rise of aggregators. Will they come out of this round any better than the last?
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Whether you call it marketing services, digital services, or something else, it’s the new point of emphasis for newspaper companies. Can it bust out of the “other” category of earning reports and become a key to financial sustainability?
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Content produced by news companies is increasingly being sent down new paths — from the new advertorial to repurposing old archives.
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The magazine industry’s agreed on a Netflix-like all-you-can-eat model for some of its top titles. Is it a model that can work — for magazines or for newspapers?
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New Pew data: More Americans are getting news on Facebook and Twitter
A new study from the Pew Research Center and Knight Foundation finds that more Americans of all ages, races, genders, education levels, and incomes are using Twitter and Facebook to consume news.
565Newsonomics: The halving of America’s daily newsrooms
If you’re lucky enough to have the right deep-pocketed owner buy your paper and steady it, you’ve won the lottery. If you’re in a town whose paper is owned by the better chains, or committed local ownership, your loss will probably be mitigated. Otherwise, you’re out of luck.
542Putting the public into public media membership
Getting beyond tote bags and pledge drives is critical to the sustainability of public media. Is there an alternative vision of membership that relies on relationships more than money?
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