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Articles tagged Hearst (20)

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The San Francisco Chronicle has embarked on a new membership program aimed at increasing reader loyalty, and the renewal rate.
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Untethered from the growing parts of Time Warner, some of the most famous magazines in America will have to fight for themselves. Can a magazine strategy transfer well to digital?
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Newspaper companies made a smart move in the 1990s investing in online auto classifieds. Is selling it off a short-term gain for long-term pain?
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What are the key storylines the American newspaper business will be following — or living through — over the rest of this year?
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Flipboard, Zite, Pulse, and their peers are giving news companies a second chance at dealing with the rise of aggregators. Will they come out of this round any better than the last?
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Whether you call it marketing services, digital services, or something else, it’s the new point of emphasis for newspaper companies. Can it bust out of the “other” category of earning reports and become a key to financial sustainability?
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Content produced by news companies is increasingly being sent down new paths — from the new advertorial to repurposing old archives.
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The magazine industry’s agreed on a Netflix-like all-you-can-eat model for some of its top titles. Is it a model that can work — for magazines or for newspapers?
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Millennials say keeping up with the news is important to them — but good luck getting them to pay for it
The new report from the Media Insight Project looks at millennials’ habits and attitudes toward news consumption: “I really wouldn’t pay for any type of news because as a citizen it’s my right to know the news.”
926The next stage in the battle for our attention: Our wrists
News companies have moved from print dollars to digital dimes to mobile pennies. Now, with the highly anticipated launch of the Apple Watch, the screens are getting even smaller. How are smart publishers thinking about the right way to serve users and maintain their attention on smartwatches?
729A wave of distributed content is coming — will publishers sink or swim?
Instead of just publishing to their own websites, news organizations are being asked to publish directly to platforms they don’t control. Is the hunt for readers enough to justify losing some independence?
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