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America’s Test Kitchen, “the Consumer Reports of cooking,” wants to grow to new platforms
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Articles tagged Hearst (21)

“My job is to take the money this company gives me to operate the newsroom, and do the best possible job I can of telling stories of the San Francisco Bay Area and northern California.”
SF Chron bldg
The San Francisco Chronicle has embarked on a new membership program aimed at increasing reader loyalty, and the renewal rate.
Untethered from the growing parts of Time Warner, some of the most famous magazines in America will have to fight for themselves. Can a magazine strategy transfer well to digital?
Newspaper companies made a smart move in the 1990s investing in online auto classifieds. Is selling it off a short-term gain for long-term pain?
What are the key storylines the American newspaper business will be following — or living through — over the rest of this year?
Flipboard, Zite, Pulse, and their peers are giving news companies a second chance at dealing with the rise of aggregators. Will they come out of this round any better than the last?
Whether you call it marketing services, digital services, or something else, it’s the new point of emphasis for newspaper companies. Can it bust out of the “other” category of earning reports and become a key to financial sustainability?
Content produced by news companies is increasingly being sent down new paths — from the new advertorial to repurposing old archives.
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How one blog helped spark The New York Times’ digital evolution
“I certainly had editors tell me that I shouldn’t be wasting my time on Bird Week. But that was the best part of City Room…We were like unsupervised children.”
572News outlets left and right (and up, down, and center) are embracing virtual reality technology
Among those experimenting is The Wall Street Journal, which plans to open source its 360-degree mobile video and VR technology and hopes to turn VR into more of a mainstay of its storytelling.
502Podcasting in 2015 feels a lot like blogging circa 2004: exciting, evolving, and trouble for incumbents
The same trends we saw a decade ago — professionalization on one hand, platformization on the other — sure seem to be playing out again.
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St. Louis Beacon
Zonie Report
Investigative Reporting Workshop
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Kaiser Health News
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