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Vertical video is becoming more popular, but there’s no consensus on the best way to make it
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Articles tagged Hearst (22)

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By creating locally focused series of short online videos and partnering with local outlets in early primary and caucus states, the company aims to capture some of the digital political ad dollars that could otherwise go elsewhere.
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“My job is to take the money this company gives me to operate the newsroom, and do the best possible job I can of telling stories of the San Francisco Bay Area and northern California.”
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The San Francisco Chronicle has embarked on a new membership program aimed at increasing reader loyalty, and the renewal rate.
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Untethered from the growing parts of Time Warner, some of the most famous magazines in America will have to fight for themselves. Can a magazine strategy transfer well to digital?
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Newspaper companies made a smart move in the 1990s investing in online auto classifieds. Is selling it off a short-term gain for long-term pain?
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What are the key storylines the American newspaper business will be following — or living through — over the rest of this year?
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Flipboard, Zite, Pulse, and their peers are giving news companies a second chance at dealing with the rise of aggregators. Will they come out of this round any better than the last?
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Whether you call it marketing services, digital services, or something else, it’s the new point of emphasis for newspaper companies. Can it bust out of the “other” category of earning reports and become a key to financial sustainability?
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Out of many, NPR One: The app that wants to be the “Netflix of listening” gets more local
A big update moves NPR One yet another step in the direction of becoming a one-stop shop for all audio content, from local newscasts to podcasts outside the NPR world.
0Need to find, keep, and maximize talent today? Look to an old-school example, Gene Roberts
“Virtually every hire should be part of a long-range master plan of journalistic excellence.”
0The New York Times and WBUR are bringing ‘Modern Love’ essays to life with sounds and celebrity reads
“We’re trying to touch people just through sound, in a really profound way.”
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