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Articles tagged Hearst (21)

“My job is to take the money this company gives me to operate the newsroom, and do the best possible job I can of telling stories of the San Francisco Bay Area and northern California.”
SF Chron bldg
The San Francisco Chronicle has embarked on a new membership program aimed at increasing reader loyalty, and the renewal rate.
Untethered from the growing parts of Time Warner, some of the most famous magazines in America will have to fight for themselves. Can a magazine strategy transfer well to digital?
Newspaper companies made a smart move in the 1990s investing in online auto classifieds. Is selling it off a short-term gain for long-term pain?
What are the key storylines the American newspaper business will be following — or living through — over the rest of this year?
Flipboard, Zite, Pulse, and their peers are giving news companies a second chance at dealing with the rise of aggregators. Will they come out of this round any better than the last?
Whether you call it marketing services, digital services, or something else, it’s the new point of emphasis for newspaper companies. Can it bust out of the “other” category of earning reports and become a key to financial sustainability?
Content produced by news companies is increasingly being sent down new paths — from the new advertorial to repurposing old archives.
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What happened after 7 news sites got rid of reader comments
Recode, Reuters, Popular Science, The Week, Mic, The Verge, and USA Today’s FTW have all shut off reader comments in the past year. Here’s how they’re all using social media to encourage reader discussion.
699Facebook woos journalists with Signal, a dashboard to gather news across Facebook and Instagram
Signal helps journalists find, source, and embed content from Facebook and Instagram.
602Get AMP’d: Here’s what publishers need to know about Google’s new plan to speed up your website
The speed gains are very real. But do publishers want to trade in the open space of what we’ve known as the web for yet another platform they have little control over?
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