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    Articles tagged Hearst (26)

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    Ken DoctorJuly 18, 2013
    The newsonomics of 2013’s second half, from ad depression to day dropping to real estate as destiny
    What are the key storylines the American newspaper business will be following — or living through — over the rest of this year?
    Hearst Magazines embrace native advertising
    Ken DoctorMay 2, 2013
    The newsonomics of the mobile aggregator roundup
    Flipboard, Zite, Pulse, and their peers are giving news companies a second chance at dealing with the rise of aggregators. Will they come out of this round any better than the last?
    Ken DoctorFebruary 28, 2013
    The newsonomics of selling Main Street
    Whether you call it marketing services, digital services, or something else, it’s the new point of emphasis for newspaper companies. Can it bust out of the “other” category of earning reports and become a key to financial sustainability?
    Ken DoctorNovember 21, 2012
    The newsonomics of native, indigenous, and immigrant content
    Content produced by news companies is increasingly being sent down new paths — from the new advertorial to repurposing old archives.
    Ken DoctorApril 4, 2012
    The newsonomics of the Next Issue magazine future
    The magazine industry’s agreed on a Netflix-like all-you-can-eat model for some of its top titles. Is it a model that can work — for magazines or for newspapers?
    Ken DoctorMarch 29, 2012
    The newsonomics of 100 products a year
    Newspapers and other publishers are realizing the value of selling something other than their primary product to readers — and ebooks are leading the way.
    The newsonomics of the death and life of California news
    In the Bay Area, in Los Angeles, in San Diego — the traditional boundaries of California journalism are shifting fast. Ken Doctor
    Martin LangeveldJanuary 17, 2012
    NewsRight’s potential: New content packages, niche audiences, and revenue
    Look past Righthaven-related fears, Martin Langeveld argues, and you’ll see the possibilities NewsRight might afford in enabling and automating new ways of redistributing content.
    April 21, 2011
    The newsonomics of a single investigative story
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