As the web has sliced the general audience into niches, publishers have responded with narrower, deeper content: neighborhoods instead of cities, products instead of industries, subcultures instead of monocultures.
But when audiences get narrower, advertisers get smaller — and sadly, when your advertisers are putting up less than $5,000 or so per ad buy, a professional [...]

In June 2007, John McClain, who covers the NFL’s Houston Texans for the Houston Chronicle, was getting tired of a league rule that limited the Chronicle to posting no more than 45 seconds of team video on its web site every day. So he and his colleague Anna-Megan Raley decided it was time for a [...]

As we noted yesterday, the Pulitzer Prize for breaking news went to The New York Times for its coverage of the Eliot Spitzer scandal. But since breaking news is perhaps the one area where Internet journalism most outshines print, we wanted to take a look at the two other finalists in the category and tease [...]

Alan Murray, executive editor of The Wall Street Journal Online, doesn’t believe the canard that only financial news outlets can charge for content on the Internet. He concedes that the Journal has a built-in advantage — its audience reads the newspaper for business and profit — but in an interview this weekend, Murray told me, [...]

The data is in, and we’re ready to declare the top 15 newspaper websites of 2008! It was a hard-fought battle in a year that saw visitors to all newspaper sites rise by 12.1 percent from the year prior. We’ve ranked the top 15 by average monthly unique visitors, according to Nielsen Online, which is [...]

Lots of news organizations have creative plans to harness social media for their coverage of today’s presidential inauguration, but here’s my favorite: The Houston Chronicle is collecting live video streams on Qik from people attending the festivities in Washington, and they’ve recruited their local congressman, Rep. John Culberson, to provide footage from the viewing platform [...]