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Articles tagged IAB (5)

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At a few smart legacy news companies, there’s digital advertising growth and smart strategy. But most newspaper companies are finding the important numbers are still headed in the wrong direction.
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Do newspapers have a shot at stepping ahead of their broadcast rivals as web video evolves?
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As news companies look to the new year, here are some of the rates, percentages, and figures that will determine how they adjust to new digital realities.
October 21, 2010
April 8, 2010
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New Pew data: More Americans are getting news on Facebook and Twitter
A new study from the Pew Research Center and Knight Foundation finds that more Americans of all ages, races, genders, education levels, and incomes are using Twitter and Facebook to consume news.
687Newsonomics: The halving of America’s daily newsrooms
If you’re lucky enough to have the right deep-pocketed owner buy your paper and steady it, you’ve won the lottery. If you’re in a town whose paper is owned by the better chains, or committed local ownership, your loss will probably be mitigated. Otherwise, you’re out of luck.
543Putting the public into public media membership
Getting beyond tote bags and pledge drives is critical to the sustainability of public media. Is there an alternative vision of membership that relies on relationships more than money?
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