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Articles tagged IAB (7)

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There was a lot of talk about adblocking in 2015. Has it developed into the sort of threat publishers feared?
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At a few smart legacy news companies, there’s digital advertising growth and smart strategy. But most newspaper companies are finding the important numbers are still headed in the wrong direction.
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Do newspapers have a shot at stepping ahead of their broadcast rivals as web video evolves?
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As news companies look to the new year, here are some of the rates, percentages, and figures that will determine how they adjust to new digital realities.
October 21, 2010
April 8, 2010
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Hot Pod: As more podcasts become TV shows, can their founders retain creative control?
Plus: Podcasts as time-shifted cable TV; MTV News launches its first podcasts; Postloudness moves beyond Mailchimp.
0The Hindustan Times is working to build the definitive online source of real-time air quality in all of India
In addition to pulling in data from government stations for its map, the organization is deploying and testing its own air quality sensors across the country.
0A new growth area for foreign reporting: podcasts? With reporters in-country, GroundTruth hopes so
“There’s pretty much nothing, as far as I can tell, in terms of real, international, on-the-ground reporting in the world of podcasting.”
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