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Articles tagged IAB (5)

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At a few smart legacy news companies, there’s digital advertising growth and smart strategy. But most newspaper companies are finding the important numbers are still headed in the wrong direction.
wall-of-televisions
Do newspapers have a shot at stepping ahead of their broadcast rivals as web video evolves?
math-formula-chalkboard
As news companies look to the new year, here are some of the rates, percentages, and figures that will determine how they adjust to new digital realities.
October 21, 2010
April 8, 2010
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The newsonomics of the millennial moment
The new wave of news startups is aiming at a younger audience. But do legacy media companies have a chance at earning their attention?
803A mixed bag on apps: What The New York Times learned with NYT Opinion and NYT Now
The two apps were part of the paper’s plan to increase digital subscribers through smaller, targeted offerings. Now, with staff cutbacks on the way, one app is being shuttered and the other is being adjusted.
413The new Vox daily email, explained
The company’s newsletter, Vox Sentences, enters an increasingly crowded inbox. Can concise writing and smart aggregation on the day’s news help expand their audience?
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