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Articles tagged IAB (5)

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At a few smart legacy news companies, there’s digital advertising growth and smart strategy. But most newspaper companies are finding the important numbers are still headed in the wrong direction.
wall-of-televisions
Do newspapers have a shot at stepping ahead of their broadcast rivals as web video evolves?
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As news companies look to the new year, here are some of the rates, percentages, and figures that will determine how they adjust to new digital realities.
October 21, 2010
April 8, 2010
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How a Norwegian public radio station is using Snapchat to connect young listeners with news
“A lot of people check their phones before they get out of the bed in the morning, and they check social media before the news sites.”
723When it comes to chasing clicks, journalists say one thing but feel pressure to do another
Newsroom ethnographer Angèle Christin studied digital publications in France and the U.S. in order to compare how performance metrics influence culture.
680Wearables could make the “glance” a new subatomic unit of news
“The audience wants to go faster. This can’t be solved with responsive design; it demands an original approach, certainly at the start.”
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