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Articles tagged IAB (5)

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At a few smart legacy news companies, there’s digital advertising growth and smart strategy. But most newspaper companies are finding the important numbers are still headed in the wrong direction.
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Do newspapers have a shot at stepping ahead of their broadcast rivals as web video evolves?
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As news companies look to the new year, here are some of the rates, percentages, and figures that will determine how they adjust to new digital realities.
October 21, 2010
April 8, 2010
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A blow for mobile advertising: The next version of Safari will let users block ads on iPhones and iPads
Think making money on mobile advertising is hard now? Think how much more difficult it will be with a significant share of your audience is blocking all your ads โ€” all with a simple download from the App Store.
1763For news organizations, this was the most important set of Apple announcements in years
A new Flipboard-clone with massive potential reach, R.I.P. Newsstand, and news stories embedded deeper inside iOS โ€” it was a big day for news on iPhones and iPads.
762Newsonomics: 10 numbers that define the news business today
From video to social, from mobile to paywalls โ€” these data points help define where we are in the “future of news” today, like it or not.
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