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Articles tagged India (19)

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India’s digital revolution is taking place on mobile devices, and the BBC says it will offer more mobile content than ever before.
Plus: a new model for audio native advertising (sponsor-produced episodes in an otherwise editorial show), ESPN goes cross-platform, and The New York Times enters the competitive politics podcast space.
Vice is only the latest American or British publisher to seek out an Indian partner — in its case the Times Group — for reasons that combine local knowledge and legal restrictions.
In addition to pulling in data from government stations for its map, the organization is deploying and testing its own air quality sensors across the country.
Big American and British news companies see India as part of their growth strategies. But local media startups are finding the advantages of knowing the territory.
“I can think of a billion reasons why it’s in the interests of news outlets to overcome barriers of language, literacy, and relatively low-end tech.”
With outlets setting up (and in some cases then closing down) shop in India, Medianama founder Nikhil Pahwa says success in the Indian media market requires knowing if you’re targeting Indians or the rest of the world.
Mexico is the viral giant’s latest target for expansion. Will it continue leading with listicles and nostalgia, or is there more room for news in how it introduces BuzzFeed to new territories?