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From Nieman Reports: The powers and perils of news personalization
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Articles tagged Instagram (44)

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Multiple versions of articles — with different headlines but also of different lengths and using different thumbnail art — are shown to BuzzFeed.com visitors until a winning combination emerges after a couple of hours.
“The thesis here was that we were connecting the audiences that we were growing organically within social and were doing our journalism and original storytelling around and then connecting that back to our own site.”
“This is a social circumvention strategy rather than a social media strategy.”
“The way I’m thinking about it right now is that we’ve moved from RSS readers and desktop web to very much having our stuff mediated by a series of icons on homescreens.”
In the U.S., the number of full-time editorial cartoonists who hold staff positions might be dwindling, but the narrative of decline excludes a whole host of people stretching the form online in ways that weren’t possible just a few years ago.
From Facebook-only verticals to Telegram bots to an in-house Snapchat imitator, Juanfutbol is trying to thread the needle between social distribution and site loyalty.
Despite their similar functions, media outlets are using different strategies when it comes to Instagram Stories versus Snapchat.