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Articles tagged international expansion (10)

Part of Handelsblatt Global’s strategy is trying to be ruthlessly practical about its position in the market: “If you get an American reader, nobody would ever switch from The New York Times for us.”
“There’s an enormous interest in Russia we really haven’t seen since the Cold war.”
“It wasn’t only about launching the new teams itself…The way we are launching new services impacts in a very big editorial way how we’re running existing ones.”
“We are working in a medium, along with all of the other digital folks, in which you can tell stories in four different ways: words, pictures, video, audio. All of those will continue to grow for the next several decades. It’s not either/or.”
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“Somebody asked me, ‘Whose market share are you trying to steal?’ That’s not really how we’re thinking about this.”
What Bob Dylan Tells Us About Journalism Innovation, In One Chart [VIDEO].
“The Axel Springer acquisition really opened things up. We’re having lots more conversations.”
That includes translating political explainers as “part of our attempt to reach new readers who are interested in American politics — but perhaps don’t speak English or understand how American government works.”