All entries tagged: io9
To grow, Gawker turns its attention to unique users
Gawker Media’s web measurement of choice is shifting from pageviews to unique users. That’s a pretty big deal for an organization that led the charge in pageview obsession. Gawker founder Nick Denton explained the refocusing in a staff memo:
The target is called “US monthly uniques.” It represents a measure of each site’s domestic audience. This [...]
With ad revenue up 35%, Gawker Media returns to pageview bonuses and plans “checkbook journalism”
Eight months ago, Gawker Media publisher Nick Denton was predicting a 40-percent drop in U.S. advertising and paring back accordingly: He laid off 19 writers and, by selling some blogs and consolidating others, shrank his blogging empire from 13 titles to 9. Well, that dire forecast hasn’t quite come to pass — least of all [...]
