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Articles tagged iPad magazines (5)

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Publishers thought mobile devices might let them retake control of the distribution channel. But they haven’t had as much success as they’d hoped for driving users to their single-source apps.
Hearst magazines
Most publishers are concentrating on milking more revenue out of existing customers. Hearst is focused on building a new native-to-digital audience.
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The company cut its developers loose to build the next round of apps and tools to enhance SB Nation, The Verge, and Polygon.
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The co-founder of Facebook says the relaunched magazine will need to experiment with how its content is delivered and how they engage with advertisers. Justin Ellis
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The new iPad magazine from the Huffington Post is looking to court a higher-end audience willing to pay for weekly, longform journalism.
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The Economist’s Tom Standage on digital strategy and the limits of a model based on advertising
“The Economist has taken the view that advertising is nice, and we’ll certainly take money where we can get it, but we’re pretty much expecting it to go away.”
889A wave of distributed content is coming — will publishers sink or swim?
Instead of just publishing to their own websites, news organizations are being asked to publish directly to platforms they don’t control. Is the hunt for readers enough to justify losing some independence?
448This is my next step: How The Verge wants to grow beyond tech blogging
“We want to use technology as a way to define pop culture, in the way Rolling Stone used music and Wired used the early Internet.”
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