Digital advertising is still growing — but not for publishers, many of which are struggling to get past zero growth. How can a news company compete with the Googles and Facebooks for advertiser dollars?
Whether you call it marketing services, digital services, or something else, it’s the new point of emphasis for newspaper companies. Can it bust out of the “other” category of earning reports and become a key to financial sustainability?
The arrival of the web knocked the news industry’s relationships — with advertisers and with readers — out of alignment. But there are signs a few small repairs are working.
What’s the best way to follow how the news is changing?
Our daily email, with all the freshest future-of-journalism news.
Doctor, Ken. "The newsonomics of the body shop." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 17 Jan. 2013. Web. 16 Apr. 2024.
APA
Doctor, K. (2013, Jan. 17). The newsonomics of the body shop. Nieman Journalism Lab. Retrieved April 16, 2024, from https://www.niemanlab.org/2013/01/the-newsonomics-of-the-body-shop/
Chicago
Doctor, Ken. "The newsonomics of the body shop." Nieman Journalism Lab. Last modified January 17, 2013. Accessed April 16, 2024. https://www.niemanlab.org/2013/01/the-newsonomics-of-the-body-shop/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2013/01/the-newsonomics-of-the-body-shop/
| title = The newsonomics of the body shop
| last = Doctor
| first = Ken
| work = [[Nieman Journalism Lab]]
| date = 17 January 2013
| accessdate = 16 April 2024
| ref = {{harvid|Doctor|2013}}
}}
