All entries tagged: Josh Marshall
Talking Points Memo explores a membership model, but no paywall
Talking Points Memo spent the weekend asking its readers for advice on building a mobile strategy. (See these three posts.) Two of their findings are of interest to future-of-journalism types:
— The Kindle remains a half-hearted medium for news, an awkward mix of book-centric tech and news organizations searching for marginal revenue. Here’s TPM top boss [...]
Talking Points Memo and the dozen in 2012
Josh Marshall, the founder and editor of Talking Points Memo, just spoke by webcam to a conference at Kent State University, and it was a revealing discussion. He said that TPM’s readership is now at 1.8 million unique visitors per month, which is up from the 1.5 million he told me in July. “We’ve had [...]
How Talking Points Memo plans to expand its staff, open bureau in DC
“TPM started literally out of nothing,” Josh Marshall, the founder and editor of Talking Points Memo, was telling me by phone this week from the site’s new loft in the Chelsea neighborhood of Manhattan. “There was no money behind it. There wasn’t anything like that. And for a long time, the operation was kind of [...]
Inside five newsrooms that H.L. Mencken wouldn’t recognize
On this Friday before the long weekend, we’ve put together five video tours of newsrooms that are new, innovative, or otherwise noteworthy. The first, above, is one I shot during a visit to Talking Points Memo earlier this month. Andrew Golis, deputy publisher of TPM, walked me around the site’s new loft on the seventh [...]
Talking Points Memo’s advertising strategy explained…in 100 seconds
Last time we checked in with Talking Points Memo, which was December, the political news site planned to get serious about in-house advertising sales as it added reporters in Washington. Since then, TPM hired its first vice president of sales, Diane Rinaldo, and vastly accelerated the site’s advertising revenue. (Expanding in D.C. has not been [...]
Endowing every U.S. newspaper: $114 billion. Innovation: Priceless.
Anybody got $114 billion?
That’s what it might cost to create an endowment large enough to sustain every American newspaper in perpetuity as non-profit organizations. But don’t take that figure too seriously, please. It’s just a thought experiment prompted by this week’s chatter about non-profit journalism. I’ll explain.
David Swensen, the acclaimed chief investment officer at Yale, [...]
Me, on not hating your audience
Continuing our series of videos from the Nieman Foundation’s 70th-convocation discussion on the future of journalism, here’s…me. More specifically, ten minutes of me talking about:
— How journalists’ attitudes toward their audience needs to change;
— Why our pride at being hated by so many of our readers might be misplaced;
— A Carrot Top reference no one [...]
TPM sees room for growth through geotargeted advertising
While the traditional media react to falling fortunes, one of the news business’ smartest startups is thinking expansion — in staff and in revenues.
Talking Points Memo has ambitious plans to expand its base of advertisers in 2009, hoping to capitalize on the popularity of its campaign coverage at a time when analysts are predicting a [...]








