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Articles tagged Julie Shapiro (7)

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Plus: Radiotopia finds expanding a donor base a different challenge than starting one, NPR refocuses for innovation, and The New York Times reaches its youngest audience ever with podcasts.
Plus: New big-picture views from Pew, Malcolm Gladwell hits the promo circuit, and more growth in branded podcasts.
“Here we have a public radio station that seems to not only fail to recognize who its natural friends are, but one that is lashing out at potential allies.”
“The key to evaluate NPR’s fate, I believe, lies in the way the institution views radio and digital/podcast audiences as two separate categories with separate strategies for audience development.”
“It’s not just about the idea, it’s about how you develop the sustainability of something as well.”
“I keep hearing stories about her being a great mentor to many a young fledgling producer. To me, that willingness to actively think about the next generation of producers is shorthand for proper leadership.”
“Love and Radio,” winner of a Third Coast award as an innovator in public radio, uses words — and editing techniques — you won’t hear on most of the dial.