Plus: What Spotify wants premium advertising to sound like, claims of systemic racism at PRX, BBC pushes for podcast audiences in Africa, and can Serial stay special?
Plus: Radiotopia finds expanding a donor base a different challenge than starting one, NPR refocuses for innovation, and The New York Times reaches its youngest audience ever with podcasts.
Shows are moving well beyond a simple MP3 file and an RSS feed. But will new data, targeting, discoverability, and social tools push podcasting in the direction of commercial radio? Part 4 of a five-part series on the business of on-demand audio.
“Here we have a public radio station that seems to not only fail to recognize who its natural friends are, but one that is lashing out at potential allies.”
Wang, Shan. "Radiotopia, two years old with 13 shows in the fold, will be going on a (Pod)quest for a new show in April." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 23 Feb. 2016. Web. 16 Apr. 2024.
APA
Wang, S. (2016, Feb. 23). Radiotopia, two years old with 13 shows in the fold, will be going on a (Pod)quest for a new show in April. Nieman Journalism Lab. Retrieved April 16, 2024, from https://www.niemanlab.org/2016/02/radiotopia-two-years-old-with-13-shows-in-the-fold-will-be-going-on-a-podquest-for-a-new-show-in-april/
Chicago
Wang, Shan. "Radiotopia, two years old with 13 shows in the fold, will be going on a (Pod)quest for a new show in April." Nieman Journalism Lab. Last modified February 23, 2016. Accessed April 16, 2024. https://www.niemanlab.org/2016/02/radiotopia-two-years-old-with-13-shows-in-the-fold-will-be-going-on-a-podquest-for-a-new-show-in-april/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2016/02/radiotopia-two-years-old-with-13-shows-in-the-fold-will-be-going-on-a-podquest-for-a-new-show-in-april/
| title = Radiotopia, two years old with 13 shows in the fold, will be going on a (Pod)quest for a new show in April
| last = Wang
| first = Shan
| work = [[Nieman Journalism Lab]]
| date = 23 February 2016
| accessdate = 16 April 2024
| ref = {{harvid|Wang|2016}}
}}
