“Everything we know about building a webpage, we have to relearn. But we’re relearning it from the premise of converting a current product over, not creating a product from scratch.”
“If we end up making more money as a publisher, that’s fantastic. I don’t think that’s going to be an afterthought or byproduct; I think there is a way to win from the business perspective.”
Benton, Joshua. "The Atlantic’s lessons on the treacherous turf of branded content." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 28 Feb. 2013. Web. 16 Apr. 2024.
APA
Benton, J. (2013, Feb. 28). The Atlantic’s lessons on the treacherous turf of branded content. Nieman Journalism Lab. Retrieved April 16, 2024, from https://www.niemanlab.org/2013/02/the-atlantics-lessons-on-the-treacherous-turf-of-branded-content/
Chicago
Benton, Joshua. "The Atlantic’s lessons on the treacherous turf of branded content." Nieman Journalism Lab. Last modified February 28, 2013. Accessed April 16, 2024. https://www.niemanlab.org/2013/02/the-atlantics-lessons-on-the-treacherous-turf-of-branded-content/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2013/02/the-atlantics-lessons-on-the-treacherous-turf-of-branded-content/
| title = The Atlantic’s lessons on the treacherous turf of branded content
| last = Benton
| first = Joshua
| work = [[Nieman Journalism Lab]]
| date = 28 February 2013
| accessdate = 16 April 2024
| ref = {{harvid|Benton|2013}}
}}
