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America’s Test Kitchen, “the Consumer Reports of cooking,” wants to grow to new platforms
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Instead of going on its own, the magazine figured there were new audiences to be gained by working with the ebook publisher. Justin Ellis
It’s “The Future of News As We Know It,” an EPUB compilation of the Lab’s best in June — and an experiment in quick-turn ebook publishing. Joshua Benton
Newspapers and other publishers are realizing the value of selling something other than their primary product to readers — and ebooks are leading the way.
The Canadian national daily has published six ebooks in less than three months, testing the waters to see what connects with readers.
Apple’s new rumored ebook-publishing tool could bring ease-of-use to a complicated process. That could have a big impact on the field.
They’re selling lots of them, but still no actual sales numbers from the ebook giant.
Plus: Thoughts on the new iPhone 4S, Facebook’s overhaul, and the impact of the Kindle Fire, along with the rest of the week’s required reading.
Longer than a magazine article, shorter than a hardcover, it’s another exercise in ebook flexibility. Justin Ellis
What to read next
How one blog helped spark The New York Times’ digital evolution
“I certainly had editors tell me that I shouldn’t be wasting my time on Bird Week. But that was the best part of City Room…We were like unsupervised children.”
572News outlets left and right (and up, down, and center) are embracing virtual reality technology
Among those experimenting is The Wall Street Journal, which plans to open source its 360-degree mobile video and VR technology and hopes to turn VR into more of a mainstay of its storytelling.
502Podcasting in 2015 feels a lot like blogging circa 2004: exciting, evolving, and trouble for incumbents
The same trends we saw a decade ago — professionalization on one hand, platformization on the other — sure seem to be playing out again.
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American Public Media
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Daily Mail
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