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The rise of bridge roles in news organizations
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Articles tagged Kinsey Wilson (24)

“How do we produce business models which will support durable, robust journalism? Or do we just give up on the idea that advertising is the right model?”
“To be a Times reporter is to be in some ways a raconteur, right? A lot of the journalists here are great, great storytellers at a bar…I think The Daily taps into that great oral tradition of journalists, enthusiastically talking about a story in a way they’re excited about, and it gets people excited about it.”
With its business model squarely built around reader revenue, getting users logged in is a critical step toward payment. So the Times is making a “shift from platform to reader.”
The $4-a-month app, which launched in January, was an attempt to reach readers outside the U.K. and find a new revenue stream outside The Times’ usual strict paywall.
Plus: A look at the podcast network Relay FM, Questlove gets a new gig, and new open tools for transcriptions and tagging.
Following the launch of the Modern Love podcast earlier this year, the Times plans to launch several new shows this year, backed by advertising and designed to draw broad audiences.
For the first time, I see a newspaper-created product that seems utterly comfortable with the digital medium.
The Times wants to double its digital revenue by 2020. To accomplish that will require better serving of its best customers — and better conversion of occasional readers into Times addicts.
Can publishers find a sustainable business model this new age of Facebook/Apple/Snapchat/Twitter/Google distributed content? And is local news destined to be left behind?