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Articles tagged Kinsey Wilson (22)

With its business model squarely built around reader revenue, getting users logged in is a critical step toward payment. So the Times is making a “shift from platform to reader.”
The $4-a-month app, which launched in January, was an attempt to reach readers outside the U.K. and find a new revenue stream outside The Times’ usual strict paywall.
Plus: A look at the podcast network Relay FM, Questlove gets a new gig, and new open tools for transcriptions and tagging.
Following the launch of the Modern Love podcast earlier this year, the Times plans to launch several new shows this year, backed by advertising and designed to draw broad audiences.
For the first time, I see a newspaper-created product that seems utterly comfortable with the digital medium.
The Times wants to double its digital revenue by 2020. To accomplish that will require better serving of its best customers — and better conversion of occasional readers into Times addicts.
Can publishers find a sustainable business model this new age of Facebook/Apple/Snapchat/Twitter/Google distributed content? And is local news destined to be left behind?
“In 2007, as digital people, we were expected to be 100 percent deferent to all traditional processes. We weren’t to bother reporters or encourage them to operate differently at all, because what they were doing was the very core of our journalism.”
The former chief content officer at NPR will be moving up I-95 to one of the most important digital positions at the Times.