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Articles tagged La Presse (11)

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It will be replaced by a more traditional app that also works on phones.
The paper was targeting 180,000 daily app users by the end of 2016. Today, it has about 26,000.
The news business hopes it won’t end up one sandwich short of a picnic as the new year’s big trends unfold.
Readers weren’t going for one of the platforms in a multi-platform strategy.
The Canadian newspaper’s new iOS app tried to embrace mobile as a unique platform. Users hated it. Now the company is trying to respond to user feedback while embracing a new digital strategy.
From video to social, from mobile to paywalls — these data points help define where we are in the “future of news” today, like it or not.
Taking Montreal’s La Presse as its model, The Star is set to debut Star Touch — evidence of its belief that tablets offer higher engagement (and higher potential revenues) than smartphones or desktop.
The Montreal daily is probably closer than any other major North American newspaper to shutting off the presses and going digital-only. But can a strategy based on tablets — whose sales have flattened — succeed in the long term?