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Articles tagged Lance Knobel (4)

Berkeleyside, while a successful local news site, still doesn’t feel like it’s nailed the formula for sustainability. It’s latest effort: convincing its readers to invest — literally — in its future.
The Bay Area local news site has a dedicated audience and significant ad revenue, but to continue growing they’ll need additional sources of income.
UC Berkeley’s cutting loose Mission Local doesn’t recognize that audience building, community outreach, and partnerships are core to the modern journalists’ work.
March 23, 2011