It’s building on its in-house analytics dashboard, Stela, with the goal of making audience engagement data easy to find, simple to understand, and even fun to use.
“This tool and the functionalities we’ve structured into it are very much trying to…translate into journalese, into newsroom vernacular, all of the metrics of engagement.”
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Lichterman, Joseph. "The FT is launching a new analytics tool to make metrics more understandable for its newsroom." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 17 Mar. 2016. Web. 16 Apr. 2024.
APA
Lichterman, J. (2016, Mar. 17). The FT is launching a new analytics tool to make metrics more understandable for its newsroom. Nieman Journalism Lab. Retrieved April 16, 2024, from https://www.niemanlab.org/2016/03/the-ft-is-launching-a-new-analytics-tool-to-make-metrics-more-understandable-for-its-newsroom/
Chicago
Lichterman, Joseph. "The FT is launching a new analytics tool to make metrics more understandable for its newsroom." Nieman Journalism Lab. Last modified March 17, 2016. Accessed April 16, 2024. https://www.niemanlab.org/2016/03/the-ft-is-launching-a-new-analytics-tool-to-make-metrics-more-understandable-for-its-newsroom/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2016/03/the-ft-is-launching-a-new-analytics-tool-to-make-metrics-more-understandable-for-its-newsroom/
| title = The FT is launching a new analytics tool to make metrics more understandable for its newsroom
| last = Lichterman
| first = Joseph
| work = [[Nieman Journalism Lab]]
| date = 17 March 2016
| accessdate = 16 April 2024
| ref = {{harvid|Lichterman|2016}}
}}
