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Articles tagged Laura Walker (11)

Plus: Edison offers up more podcast listener data, DeRay Mckesson teams up with Crooked Media, and Bill O’Reilly clings to his podcast.
The show is “about understanding the values that we hold and how we want to be — what are our shared hopes and dreams for who we want to be in the world and how are we seen,” says WNYC CEO Laura Walker.
Plus: The beginning of a podcast is incredibly important; the “gee whiz” podcast trend; is The New York Times swinging for a daily news show?
The podcast world is much broader than those who first heard about it through Serial would think. But what role can news and journalism play in the evolving medium? Part 5 of a five-part series on the business of on-demand audio.
Shows are moving well beyond a simple MP3 file and an RSS feed. But will new data, targeting, discoverability, and social tools push podcasting in the direction of commercial radio? Part 4 of a five-part series on the business of on-demand audio.
Podcasts have benefited from the unique intimacy of its ads. Can that strength survive the rise of programmatic and dynamic ad insertion? Part 2 of a five-part series on the business of on-demand audio.
New podcast companies aren’t “working to solve the journalistic problem that a legacy organization like NPR fights to negotiate.”
The UX innovation we need. Plus: public radio executive pay, a boom in custom branded podcasts, and the aging of NPR’s audience.
“We see HBO going into the podcast business, but we should also look at HBO. We should be focusing on making shows that huge chunks of America will entertain themselves with.”
At WNYC, a public radio station is getting more aggressive about telling people what to do: go vote, get more sleep, stay healthy. What happens when a news outlet starts talking about behavior change?