All entries tagged: Lifehacker
With ad revenue up 35%, Gawker Media returns to pageview bonuses and plans “checkbook journalism”
Eight months ago, Gawker Media publisher Nick Denton was predicting a 40-percent drop in U.S. advertising and paring back accordingly: He laid off 19 writers and, by selling some blogs and consolidating others, shrank his blogging empire from 13 titles to 9. Well, that dire forecast hasn’t quite come to pass — least of all [...]
Gawker VP says sponsored posts will bring in majority of revenue one day
Expect Gawker Media’s latest advertising innovation to draw criticism, if not blood, when it sees daylight today. The blogging empire is temporarily welcoming a new site into its fold that’s written and paid for by HBO to promote the network’s noir vampire drama, True Blood. And the word “advertisement” won’t appear anywhere in the project’s [...]
