“The reality is we do not have folks who are embedded in the communities they serve who actually are responsible for telling these stories.” ABC is making local hires as one step to try to fix that.
“It’s a great question because I don’t think we’re suddenly going to come up with some great gimmick and Millennials are going to flock to their TV to watch traditional newscasts.”
To attract young viewers, stations are going digital-first, crowdsourcing reporting, experimenting with augmented reality, and injecting more personality into the news.
Bilton, Ricardo. "“Complementary, not competitive”: Philly’s NBC 10 is using web exclusives to find new viewers." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 24 May. 2017. Web. 18 Apr. 2024.
APA
Bilton, R. (2017, May. 24). “Complementary, not competitive”: Philly’s NBC 10 is using web exclusives to find new viewers. Nieman Journalism Lab. Retrieved April 18, 2024, from https://www.niemanlab.org/2017/05/complementary-not-competitive-phillys-nbc-10-is-using-web-exclusives-to-find-new-viewers/
Chicago
Bilton, Ricardo. "“Complementary, not competitive”: Philly’s NBC 10 is using web exclusives to find new viewers." Nieman Journalism Lab. Last modified May 24, 2017. Accessed April 18, 2024. https://www.niemanlab.org/2017/05/complementary-not-competitive-phillys-nbc-10-is-using-web-exclusives-to-find-new-viewers/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2017/05/complementary-not-competitive-phillys-nbc-10-is-using-web-exclusives-to-find-new-viewers/
| title = “Complementary, not competitive”: Philly’s NBC 10 is using web exclusives to find new viewers
| last = Bilton
| first = Ricardo
| work = [[Nieman Journalism Lab]]
| date = 24 May 2017
| accessdate = 18 April 2024
| ref = {{harvid|Bilton|2017}}
}}
