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Articles tagged local TV (18)

“Our goal is a newscast that is complementary to the commercial news”: Think important local issues, not car crashes and sports scores.
“It’s a great question because I don’t think we’re suddenly going to come up with some great gimmick and Millennials are going to flock to their TV to watch traditional newscasts.”
Stations in our sample posted an an average of just over 50 percent local content, using an an extremely generous threshold for “local” content.
To attract young viewers, stations are going digital-first, crowdsourcing reporting, experimenting with augmented reality, and injecting more personality into the news.
In many smaller markets, it’s local TV stations’ websites — not newspapers’ sites! — that are the dominant digital local news source.
“Storytelling is a differentiator. I wish we did more of it on the air, but since we don’t, we’re doing it in digital.
The news was mostly bad for publishers and news organizations last year.
The quest for scale, driven by the distribution power of a few enormous technology platforms, is killing the business case for local news. Will anything take its place?